Marketing Mechanic · NZ-wide · Raglan based
Leads have gone quiet, the reports don't add up, or the website's quietly embarrassing you. Whatever's off, we'll find the fault - first.
From there, we decide: fix it, tune it or rebuild it.
Fixed prices. Plain English. Start with one job, not a long contract.
Most marketing doesn't break all at once. It runs rough for months while the money keeps going out. Here's what that usually looks like.
Warning light 01
You pay for marketing every month and nobody can tell you what it brings back.
Warning light 02
If people can't see why you're different, they choose on price, or they choose someone else.
Warning light 03
More spend on the wrong message doesn't fix it. It just burns cash faster.
02 / All clear
No more guessing. Marketing you actually understand, that brings in work and shows its numbers.
Warning light: money leaking out
Clear numbers on what's working, so you can back the winners and cut the rest.
Warning light: customers going elsewhere
What makes you different, written down and used everywhere, so customers know why to pick you.
Warning light: wasting money louder
Fewer posts for the sake of it. More enquiries from the right people.
Warning light: running on gut feel
No gut feel, no agency spin. You'll know why every dollar is being spent.
I've run businesses for over 20 years, so I know what it's like to pay for marketing and not know if it's working.
I'm Kendyl. Former mechanic, marketer for over a decade, and I still do my own spanner work. My classic '58 Buick has reached numbers on Instagram that most agencies would charge you five figures to attempt.
The connection isn't as strange as it sounds. Both require you to find the actual fault before throwing parts (and money) at the problem.
Standing out is the job, and most marketing is too boring to be worth amplifying. I find the thing that makes your business genuinely different. The thing your customers already find fascinating and build your marketing around that.
I'm not an agency. There are no account managers, no juniors, no layers. You deal with the person doing the thinking.
The value isn't in producing more marketing. The value is knowing what marketing is worth producing.
04 / Where to start
Every job in a workshop starts the same way. You tell the mechanic what it's doing, they work out the fix. Pick the one that sounds most like you.
Customer says
Job 001
“I pay for ads but have no real idea if it's working.”
Mechanic's call
The WOF
An independent thorough check of what you spend on paid ads, so you know what's returning and what isn't.
That's me →Customer says
Job 002
“I think our website gets leads. I couldn't honestly tell you though.”
Mechanic's call
The Tune
The foundations are there. You like how your website looks but it could do better.
We find where the extra return is hiding.
Customer says
Job 003
“Our website's a bit dusty. I'm embarrassed to send people to it.”
Mechanic's call
The Restoration
A rebuild of your brand, website and marketing to match the business you are now.
That's me →Customer says
“Sales are flat. Is marketing the problem?”
Start with the free fault scanner. Ten questions, two minutes, no email needed.
How every job runs · 1. Inspect · 2. Plain-English verdict · 3. Fix, tune or rebuild · Fixed prices at every step
Most business owners don't need more marketing. They need to know which parts of it are working. I treat your marketing the way I'd treat an engine: find the fault first, then fix what actually matters.
Whether that's a one-off WOF, a Tune to get more out of what's already working, or a full Restoration, you get senior thinking, fixed prices and plain English. Based in Raglan, working with businesses right across New Zealand.
Book your Marketing WOF05 / Services
Every engagement is senior-led, fixed-price and reported in plain English. Not sure which fits? Start with the WOF. It tells you whether you need a Tune, a Restoration, or nothing at all.
01 · Diagnose
Start here
An independent strategic and in-depth audit of your marketing and business.
Get to the bottom of what it's actually returning.
Best for businesses spending on marketing without a clear read on the return.
Spend vs. return audit, scored out of 100
Your positioning, written down
A prioritised fix brief anyone can action
First fix implemented, re-check within 60 days
02 · Optimise
Get more return from marketing that's already working.
Best for businesses with solid foundations that have hit a plateau.
Performance deep-dive workshop
Channel and conversion priorities
A roadmap ranked by return
60-day follow-up on results
03 · Rebuild
Rebuild your brand, website and marketing to compete at the level you've grown to.
Best for businesses that have outgrown how they show up.
Positioning and brand refresh
Website strategy, design and build
Marketing system and launch plan
A handover your team can run with
Senior strategist on every job · Fixed prices · No account managers · NZ-wide
No. I have no stake in the answer, which is the whole point of an independent inspection. If your agency is doing a good job, I'll tell you that in writing, with the evidence, and you'll have sharper questions for them next quarter. What the WOF gives you either way is knowing, instead of hoping.
No. I work from your invoices, reports, analytics and ad accounts - all things you own.
Yes. The WOF works on any existing marketing spend, whoever's doing it. If you're starting from scratch, that's different. We don't inspect an empty engine. We build the strategy first.
You're not buying an opinion, you're buying things that exist afterwards: a scored inspection, your positioning written down for the first time, a fix brief your team or agency can quote from, and one fix already done. If you're spending $6,000 a month, that costs less than two weeks of it. And if your agency turns out to be doing a good job, you get the evidence and the questions that keep them sharp.
About an hour of your time, plus access: invoices, reports, Google Analytics, ad accounts and your website. I send a checklist the day you book.
You can, but many do the WOF first. It's the cheapest way for both of us to find out whether a retainer is the right fix, and if it is, the fee comes off your first month.
Yes. The WOF isn't about who does your marketing. It's about whether what you're spending is working. I'll inspect the strategy, channels and output - whoever is behind them.
You probably don't need a WOF yet. You need a strategy. I'll help you work out what you're trying to achieve, where to focus and what not to waste money on before you start spending.
Email or ring with your business name and roughly what you're spending a month. I'll come back within one working day with a start date and the access checklist.